I think entrepreneurs underestimate the power of Facebook and their business far too much – a huge case of short-sightedness when trying to grow your customer base. All the focus seems to be on Instagram and, don’t get me wrong, Instagram is a vital marketing tool as well, but you can’t ignore the value Facebook has to add.
You cannot rely on one social media platform people! You need to have a variety of avenues in your arsenal to get results. So if you have been avoiding Facebook or just want some guidance on what your plan of action should be, I’m about to share my top tips with you!
I’ve had my own online business for years now and, like many, in the beginning I avoided what I wasn’t sure about like the plague. I figured it was always best to stick to my zone of creative genius, right?
Well I was right in part, but this thinking can also lead to staying in your comfort zone – not wanting to delve into anything new, scared of taking risks and limiting your growth potential. If you aren’t comfortable undertaking something new on your own, look for support from a coach or a virtual assistant to help your business take off!
But, to cut a long story short, I’ve used Facebook for my business for a long time now and am always amazed by the results it produces. I’m all about helping other entrepreneurs succeed in their business ventures, which is why I’m not about to keep my tips a secret; I want to share them with you!
So here it goes!
- There are 3 aspects to have in place on Facebook for the best results – an authentic personal profile, an informative business page and a warm group for your community.
- Clarity about what you do and have to offer on all 3 is so important – clear descriptions for each and what benefits your audience can expect from your offering.
- Interlinking each with each other (fortunately, Facebook makes this very easy) so that it’s easy for people to visit and follow/join each of your Facebook “avenues”.
- Links to your website are the most important thing! Facebook, unlike Instagram, makes it easy, even appealing, for your audience to click on your links to offers, blogs or booking forms.
- Always consider who your ideal customers/clients are top of mind in your targeting, posts and tone of voice.
- CTA’s! Try to ensure that there is a clear call to action on your pages and in all posts to make sure that you are directing traffic to your website that will hopefully convert into sales.
- Consistent posting is everything – it’s the only way to ensure that your posts don’t drop behind the algorithm and become diluted in a sea of business posts.
- Always have rules on your Facebook group to try and prevent unnecessary spam, hate speech etc. Your audience will appreciate your discerning requirements!
- You also want to make sure you come back and reply to comments. This all helps with algorithms.
- Use fun posts too. They don’t have to be all about business!
I also use Facebook advertising, which I cover in more detail, along with an in-depth look at the points above, in my Beautiful Business in a Box Course which I will be launching later this month. If you want to refresh your outlook and create a beautiful business this year, join me and other entrepreneurs in my Beautiful Business in a Box Course. In 90 days, you will go from being overwhelmed and stuck to being confident in sharing your gifts with the world.
If you want a practical example of how I am using Facebook for my business, be sure to follow my page and join my group if you haven’t already.