Have you been thinking about rebranding your website to speak more to your ideal client?
I recently changed my copy to really focus on my ideal client, which has changed slightly. I used to focus on female entrepreneurs in their 40s and beyond, but now I focus on women who want photos of real entrepreneurs.
The main reason why I started my stock photo membership was to address the gap in the stock photo market. My photos are of REAL women from diverse backgrounds that aren’t models.
Anyway, I couldn’t help but work on the branding and functionality on my website at the same time because I can seriously “nerd-out” on this all day long.
Through this experience, I learnt so many things that I want to share with you to help your business growth and success. Ready to learn from my recent rebranding exercise? Let’s get started!
- Before undertaking a rebrand and rework of your copy, be sure to pin down who your ideal client is. It’s natural that this may change along your business journey and that’s totally fine! But make sure you have a good understanding of who that is and what they are interested in before you start your website or change anything about it.
- Don’t be too specific or too broad with your ideal client. I found that by specifically tailoring my copy to women over 40, those that loved my photos in their 30s almost didn’t click on the links because it says 40s.
- Get some feedback by asking ladies who you don’t work with on their impressions of your website. Some ladies I asked said that they were in their 40s but didn’t want to be categorized as that.
- Pick a theme based on the features you like and what features will appear on your home page. It also should be something that you think will take your business to the next level. View the demos and have a good play with what that may look like with your offering. I love the designs on Hello You Designs – they have so many beautiful themes to choose from.
- Choose the sections and colors that you want to keep and change the rest. The more you LOVE about the theme, the less you have to tailor which is great!
- If you find a theme that really resonates with you, don’t be afraid to change your logo a bit to fit in with the fonts and colours of the theme. Refreshing things once in a while isn’t a bad thing.
- Make sure there are plenty of relevant calls to action in your sections. If your blurb or quote resonates with them, you don’t want to waste their time browsing through everything else if you don’t have to – let them go directly to their sales page while they are convinced! Otherwise you may risk losing their focus or attention.
- Keep your copy on your homepage short and sweet. Bullet points, amazing quotes and concise blurbs hold their attention instead of long paragraphs that take time to read. You want to catch them on their first glance. You can elaborate on the pages dedicated to those offers.
- Put your most popular offers or new information at the top and prioritise your money-makers from most important to least as they scroll down.
- Take your time and make sure you are happy with your decisions. Work page by page if you want to and space it out… It can be so overwhelming to do everything at once. Don’t move onto the next page until you are totally happy with what you have done so far.
If you want to see how I incorporated these tips into my own website, be sure to watch my full video on it below!
If you want to visit my website and take a look at what I am talking about in this blog, click here! (EDITED- I’ve since changed my website to another theme, but the process was the same.) Feel free to DM me on Instagram or join my Facebook group, Women Entrepreneurs: Build Your Dream Business, if you have any questions about how I did anything or my advice on anything you would like to achieve.
Of course, no website is complete without some images of REAL female entrepreneurs that your ideal client can really resonate with.