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Why Virtual Summits Are Still the Fastest Way to Grow Your List This Year

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signature program

Virtual Summit Success Lab

I’ve used summits to grow my audience by 1000s, generate 5-figure paydays, and create a sales system that keeps delivering long after the summit ends.

I know you want the same—what if you could launch a virtual summit that works for you like this, too, all while growing your list and making money in just 30 days?

6K+

Summit Attendees

4M+

Audience Reach

35K

Summit Revenue

This I know for sure …

You want to grow an email list full of loyal subscribers who are ready to buy your offers.

You want a proven strategy that consistently drives in new leads—by the hundreds or even thousands—during your event, while also generating sales.

You want to boost your authority and visibility, turning your email list into a revenue-generating asset.

You want to stop worrying about where your next lead will come from and know your list is growing, bringing in fresh sales.

You want a strategy that you can rinse and repeat, generating consistent income and list growth with minimal ongoing effort.

and this …

You don’t want to spend your days scouring Facebook groups, hoping to drop your freebie and get some leads.

Cold DMs? Not your style. You’re not about that awkward, uncomfortable hustle of pitching to strangers. Gross.

You’re not looking to blow your entire budget on ads, only to spend your days learning how to run them, and constantly checking if they’re even working. No thanks.

And the thought of hosting a 40+ person summit? That might feel overwhelming—but what if you could choose? Whether it’s a 30+ speaker summit or a smaller, focused event with just 10 speakers, you have the flexibility to scale your summit to fit your time and goals.

What they Are Saying…

“Julie has already created the blueprint for you.”

Julie brings so much clarity and strategy to the world of summits—if you’ve ever considered running one or being a speaker, Julie has already created the blueprint for you.

– Amber Rose Thomas

What they Are Saying…

“she’s so organized and makes things so easy, taking away all of my fears around getting things done”

“I absolutely love working with Julie, she’s so organized and makes things so easy, taking away all of my fears around getting things done – especially when it comes to tech! Hosting my own summit is something I’ve wanted to do for a very long time but I’ve been holding off because I had no idea where to start. Working with Julie will take away all of the guesswork and given me a clear path to follow so that I know what to do when and host a successful profitable summit. Now instead of feeling daunted and overwhelmed, I’m super excited to host my very first summit and finally feel like I have the confidence to make it happen!”

– Sanah Dew

Are you ready for this?

Welcome to the Virtual Summit Success Lab

And that’s exactly why I’m obsessed with teaching my signature strategy—The Summit Brilliance Method. It’s everything those other approaches are not: simpler, faster, and honestly… way more fun.

This fast-track program walks you through my proven 5-step system—The Summit Brilliance Method, also known as The 5-Step Brilliance Blueprint—designed to help you create a high-impact, manageable virtual summit that explodes your email list, boosts your visibility, and positions you as the go-to expert in your field.

Whether you’re brand new to summits or ready to streamline your process, this Lab is built to help you create massive momentum in just weeks—not months.

You can host a cozy, focused summit with 5–10 speakers or go big with a signature event featuring 30–40+ experts. Either way, we’ll walk through the 5 key stages of the Brilliance Blueprint—Plan, Prep, Promote, Present, and Profit—so you always know what’s next and how to keep it simple, strategic, and scalable.

No overwhelm. No endless hours of promo. Just a clear, proven path to real growth and revenue—without the burnout.

Ready for a change?

Why the Virtual Summit Success Lab?

You’re not new to business… and you’re not falling for fluffy promises.
You want a clear, supportive strategy that works now—not some outdated launch method that burned everyone out in 2020.

After hosting and mastering multiple summits, I developed a powerful system called The Summit Brilliance Method—a simple, strategic framework that turns summits from overwhelming projects into scalable, profitable opportunities.

Since hosting my first summit, 42% of my income has come directly from summit-related offers. I’ve grown my email list by thousands, landed dream speaking gigs, built high-level connections, and positioned myself as a recognized authority in my space.

Now, I want to help you do the same—whether you’re planning a full-scale summit or something more intimate and focused.

Imagine launching a summit that not only attracts your dream audience but also boosts your income potential and builds lasting connections—all without the overwhelm.

How the Lab Works

In the Virtual Summit Success Lab, you’ll get everything you need to Plan, Prep, Promote, Present, and Profit from your own virtual summit. Here’s what’s included:

  • Step-by-Step Summit Plan: A clear roadmap that breaks down each phase of your virtual summit, so you’ll know exactly what to do and when. You’ll follow the framework to stay on track from Plan to Profit.
  • Summit Organization Spreadsheets & Planner: Stay effortlessly organized with my custom spreadsheets and planner. Keep all the details in check and set yourself up for success from start to finish. Perfect for the Prep phase!
  • Proven Email Swipes & Registration Copy: Get my ready-to-go email copy for everything—from reaching out to top guest speakers (even those with audiences 10x my own) to converting attendees at registration. I’ll help you choose guest experts whose audiences are packed with your ideal clients—essential for Promote and Present.
  • Live Coaching & Feedback: Weekly sessions where you can ask questions, get feedback on your summit ideas, and refine your strategy with personalized guidance. It’s all about helping you Present your summit in the best way possible.
  • Success Support Community: You’ll join a group of driven entrepreneurs who are also building their summits. With accountability and support every step of the way, you’ll have everything you need to Profit and scale your results.

Are you ready for this?

What they Are Saying…

“She makes it so easy and seamless…”

“I loved participating in Julie’s Summit! She makes it so easy and seamless… down to email and social media templates to use to promote the event! She’s incredibly organized and does it with a laid back, effortless, magnetic style! When I get ready to host a summit, I will be learning from her! 1000%! “

– Shaheen Plunier

here is the why

Why Virtual Summits?

If you’re looking for a way to grow your business, build authority, and boost your income—without the overwhelm of traditional marketing methods—hosting a virtual summit could be exactly what you need. Here’s why it might be the smartest move for your business growth:

Quicker to Plan and Launch:

You can plan and launch a focused virtual summit in as little as 8-12 weeks—especially if you’re hosting a more intimate event. For a larger, signature summit with 30+ speakers, you can still pull it off in 3-4 months with the right Prep and planning. With my proven method, tools, and resources, you’ll be ready to Plan and execute a summit that fits your business, whether it’s a small-scale event or a larger, more expansive experience.

Laser-Focused Audience Targeting:

A clear and specific theme attracts highly engaged attendees who are eager to learn and connect. Whether you’re targeting a smaller, niche audience or a wider group, the Promote and Present phases of your summit will be laser-focused, ensuring you’re reaching the right people at the right time.

Builds Real Relationships:

Virtual summits aren’t just about content—they’re about Presenting real value and building relationships. Whether you’re hosting a small, intimate event or a larger, expansive one, the focused nature of the summit allows you to cultivate deeper connections with both speakers and attendees. These relationships are the foundation for long-term collaborations and business growth.

High Conversion Potential:

With virtual summits, you get the chance to engage with your audience like never before. The focused format leads to higher engagement and greater opportunities to turn attendees into loyal clients. By Presenting your summit with the right strategies, you’ll see increased chances for conversions and Profit.

Let me introduce you to the…

Virtual Summit Success Lab

Get everything you need to confidently Plan, Prep, Promote, Present, and Profit from your high-converting virtual summit. This program will help you grow your audience, generate income, and set you up for long-term success—just like I’ve done with my own summits!

I have the solution for you

Here is what you will Learn

Step-by-Step: Your Path to Virtual Summit Success

Hosting my own summits completely transformed my business, and I’m here to show you how to do the same. I’ll guide you through every step using The Summit Brilliance Method—my proven 5Ps Framework:

  • PLAN – Nail down your theme, audience, and summit strategy.
  • PREP – Organize your speaker outreach, content, and tech setup.
  • PROMOTE – Get your summit in front of the right people and grow your audience.
  • PRESENT – Deliver an engaging event that keeps attendees hooked.
  • PROFIT – Turn your summit into long-term revenue and business growth.

Just like I did, you’ll gain visibility, credibility, and connections that can accelerate your business growth and success. After my first summit, I tripled my best month’s income, and 42% of my income to date has come directly from hosting summits! I’ve also been invited to speak at top events, including sharing the stage with James Wedmore.

With my expert guidance and personalized support, you’ll be equipped to host a powerful, profitable micro summit that helps you grow your audience, build your authority, and unlock incredible opportunities.

And the best part? You can do this too. It’s the perfect place to start if you want to host a summit, whether you’re starting small-esque or aiming for something larger.

The Summit Brilliance Method

PLAN

Get crystal clear on your summit’s purpose, audience, and vibe.
Map out your vision, timeline, and offer strategy so everything flows with ease.

PREP

Build the foundation — speaker outreach, branding, and tech setup.
With templates, swipe copy, and AI prompts, you’ll stay organized and ahead of schedule.

PROMOTE

Get your summit in front of the right people.
Use proven email, social, and collaboration strategies to grow your list and fill your event with aligned attendees.

PRESENT

Host a standout event that delivers value, builds trust, and positions you as a leader.
Learn how to run it smoothly, boost engagement, and make your offers shine.

PROFIT

Turn summit momentum into sales.
Nurture new leads, create offers that convert, and build a rinse-and-repeat system for long-term revenue growth.

Exclusive Resources: Everything You Need to Rock Your Virtual Summit

Hosting my own summits taught me how to stay organized, attract high-level speakers, and run a high-converting event. And I’m handing all those secrets to you!

You’ll get access to the exact resources I used to grow my email list by thousands and drive revenue—designed to guide you through every phase of The Summit Brilliance Method (my proven 5Ps Framework):

  • PLAN & PREP – Spreadsheets to map out every detail of your summit, plus templates for speaker outreach and content creation.
  • PROMOTE – Copy templates for emails, social media, and marketing that drive registrations.
  • PRESENT – Run-of-show guides, engagement strategies, and live session best practices.
  • PROFIT – Monetization strategies, post-summit email sequences, and offer positioning to maximize revenue.
  • BONUS: AI PROMPTS – The exact prompts I use to automate and streamline your summit planning, content creation, and marketing with AI tools. These will help you save time and ensure you’re creating high-converting copy every step of the way.

With these resources, you won’t have to reinvent the wheel—you can hit the ground running and host your own profitable summit (big or small!) with ease.

Make Your Summit Unforgettable—for Everyone Involved

Hosting a summit isn’t just about throwing together some presentations and hoping for the best. Inside the LAB, you’ll learn how to design a standout experience that feels intentional, exciting, and valuable for everyone involved:

  • Attendees who feel inspired, engaged, and eager to take action
  • Speakers who are thrilled to promote (and want to come back next time)
  • Sponsors who feel seen, appreciated, and confident in their partnership

You’ll get my step-by-step strategies for creating a summit that’s more than just “good”—it’s memorable, impactful, and wildly shareable.

And hey… maybe you’ll even earn the nickname Summit Queen too.

The Perfect Starting Point for Your First Virtual Summit

Hosting a summit—whether micro or full-scale—can seem overwhelming, but here’s the thing: the principles are the same! Once you learn how to host one successful event, you can rinse and repeat, scaling your success without the stress.

This program is designed to help you stay organized, maintain balance, and grow your business while hosting your first summit. You’ll follow the exact five-phase framework I’ve used to scale my own events and revenue—The Summit Brilliance Method.

You’ll learn everything you need to host your first virtual summit using the proven 5Ps framework (Plan, Prep, Promote, Present, and Profit) and then apply it again and again. You’re not just learning the how-to—you’re setting yourself up for long-term success, with systems that grow as you do.

Ready to explode your list, attract your dream clients, and set yourself up for your most profitable year yet? It’s time to take the leap, and this program is the no-brainer way to get started.

Oh and let’s not forget

get these 3 amazing bonuses

Founding Member Pricing – Lock in this special rate before the price goes up!

When you join, you’ll not only get access to my signature program—The Virtual Summit Success Lab—but also these incredible bonuses designed to supercharge your summit success, fast-track your results, and grow your business with ease.

Value $997

Live Q&A

Join our monthly live Q&A sessions for hands-on support as you plan your summit. From perfecting your theme and title to answering tech questions, these sessions give you real-time guidance and feedback every step of the way.

Value $997

FB Group

Get support and feedback inside our VIP Facebook community. I’ll be there Monday through Thursday to answer questions and give feedback—helping you keep up momentum and take your summit to the next level!

Value $97

Masterclass

In the “Virtual Event Participation Secrets” masterclass & Toolkit, learn exactly how I exploded my email list by 7000 in 2023, and  how after almost 3 years of participating in the “right” events, 25% of the income in my business comes from just that!!  

Is this you?

You’re done watching everyone else grow with summits—and you’re ready to host your own

You’re craving collaboration and want to get in front of the right people

You want a list-building strategy that doesn’t rely on ads, dancing reels, or being online 24/7

You’re not looking for another “how to make 7-figures in 7 days” pitch—you just want results that feel aligned, doable, and real

You’ve got something valuable to share—and you’re ready to be seen

Wondering if the Lab is right for you?

You’re not alone. I hear these things all the time — so let’s talk about ‘em

“But I have a small email list…”
Totally fine. In fact, that’s exactly why this exists.
The Lab isn’t about having a big list — it’s about building one. I’ll show you how to grow your audience with a summit (even if you’re starting from zero). You’re not behind — you’re actually ahead just by considering this.

It just seems like so much work…”
I get it. Summits sound like a lot. Inside the Lab, I break it down into bite-size steps, plug-and-play templates, and systems that keep things simple. You’re not doing this alone — you’ve got a plan (and me in your back pocket).

“I can’t afford a big investment right now…”
Totally get it — and that’s exactly why the Lab exists. Because here’s the thing: what happens if you don’t do anything? You stay stuck. Your list stays small. Your offers keep getting ignored. Hosting a summit can shift all of that. And I’ve got an easy payment plan designed to make this feel doable — not stressful. This isn’t just another expense… it’s the thing that can actually help you grow your audience, get seen, and start bringing in real momentum + SALES!!

“I’m not techy.”
Good news: you don’t need to be. I keep the tech simple, walk you through it step-by-step, and even give you tools + templates to make it feel easy (dare I say… even fun?!). Plus, if you ever get stuck, I’m right there with answers.

“But how do I get good speakers?”
Ah yes — the speaker spiral. But listen, you don’t need a Rolodex of biz besties to land amazing guests. The Lab includes swipe copy, pitch strategies, and creative ways to get YESes (even if you feel “small”).
Hint: Summits actually open doors faster than most visibility strategies.

By the Way – I made you a short behind the scenes video …

Here is the process…

1

Enroll Now

Choose the payment option that works best for you and join today. It’s quick, easy, and gets you one step closer to summit success!

2

Email Access

After enrolling, you’ll receive a welcome email with all the details you need to get started, plus instant access to the entire program + bonuses!

3

Get Started

Once inside, you’ll find everything you need to kick things off and start planning and organizing your very own virtual summit!

Join now!

Ready to Launch Your Virtual Summit?

Get everything you need to confidently plan, promote, and host a high-converting virtual summit using The Summit Brilliance Method—my proven 5Ps framework that grows your audience and your income.

This method is what makes summits inside the LAB so successful. You’ll plan with purpose, promote with clarity, and profit with confidence—without guessing what comes next.

Simply Choose the best Investment plan for you!

Honestly, the LAB is worth at least $3K–$5K. At $1,997, it’s a ridiculously smart investment in growing your list, visibility, and revenue with a summit that actually converts.

Special Enrollment Bonuses (Limited Time!)

Get access to the LAB today and unlock these exclusive bonuses:

→ 1:1 Kickstart Call (30 Minutes)
→ Voxer/DM Planning Day (During Your Summit Planning Phase)
→ Private Voxer/DM Access During Your Summit Week

These bonuses are only available for a limited time and will disappear when the timer runs out.

What’s Included in the lab:

Valued at over $13K+

  • LIFETIME ACCESS to Virtual Summit Success Lab (incl. The Summit Brilliance Method) (Valued at $4,997+)
  • Weekly Voxer Coaching Chats (Valued at $497 Monthly)
  • Private Pop-up FB Group for support + feedback (PRICELESS)
  • Exclusive Assets: All the forms, spreadsheet, templates you need in order to plan and organize your summit. (Valued at $497)
  • Swipe Copy: All of my high-converting swipe copy to help you attract high level speakers + your perfect dream soul clients. (Valued at $997)
  • The Summit Brilliance GPT Collection: Your AI-powered planning partner! These custom GPTs guide you through naming your summit, clarifying your concept, structuring your event, and more—with built-in strategy and support. (Valued at $297)
  • The Summit Success AI Prompt Bundle: Want to run with it on your own? You’ll get my exact copy/paste prompts to plan, write, and launch your summit using ChatGPT—just like I do. (Valued at $97)
  • Bonus: Stock Photo Library by Stock by Jewels (Valued at $997)
  • Extra Exposure: I’ll share your summit with my audience to help you get more speakers & attendees!
  • Bonus: The “Virtual Event Participation Secrets” masterclass & Toolkit (Valued at $77)
  • Bonus: BB Growth Summit Recordings: Get access to 50+ expert sessions from the April 2025 summit … packed with list-building, visibility, and sales strategies you can swipe and use. (Valued at $197)
  • PAY IN FULL: Save $267 when you pay in full

BEST VALUE

pay in full

$1,997

POPULAR

6 MONTHLY payments

$367

flexible

12 monthly payments

$187

*prices are in usd

Thinking About the Investment?

Most summit programs cost $2,500+—and many don’t include 1:1 support, done-for-you templates, or real-time feedback along the way.

The Virtual Summit Success Lab?

This isn’t a download-and-hope-for-the-best course.

It’s coaching, structure, and tools to help you actually launch a summit that converts.

Sure, you could spend months trying to piece together free advice, duct-tape your tech, and Google your way through it.

But that “free” route? It’ll cost you in burnout, missed leads, and second-guessing every single step.

Or you could hire a done-for-you team… and spend $12K–$20K+ for one summit.

Even then, you’re not learning a repeatable system you can use again and again.

Or… you could join the Lab.

For $1497 → or flexible monthly payments … you get a complete system, personalized support, and lifetime access.

So you can stop spinning and start launching.

That first summit? It could change everything.

Hello There, I’m Julie!

I’m your new Virtual Summit Biz Bestie.

I’ve hosted my own virtual summits, and let me tell you—while they’re game-changing for your business, they can also feel like a LOT. That’s exactly why I created The Summit Brilliance Method—my signature 5Ps Framework—to take the overwhelm out of the process and turn it into a total hell yes.

I know firsthand how transformative a summit can be for your business. Since my first one, 42% of my income has come directly from these events. I’ve built incredible connections, grown my email list by thousands, and boosted my brand authority—all while having a blast along the way.

I’m an entrepreneur, a mom, a wife—and yes, a proud tech nerd! I’m here to make the process fun, energetic, and straightforward, with everything you need to succeed: from spreadsheets and templates to swipe copy and Canva designs.

Let’s plan your next virtual summit so you can 10x your business, grow your list, and accelerate your success.

Ready to make your summit dream a reality?

AS SEEN ON:

Some frequently asked Questions

  • LIFETIME ACCESS To Virtual Summit Success Lab Program (Valued at $2,997)
  • BONUS: Monthly LIVE Q&A Calls (Valued at $497/monthly)
    Get direct, personalized support from me during these calls to ensure your summit stays on track and you get answers to your burning questions.
  • BONUS: Private Pop-up Facebook Group (PRICELESS)
    A dedicated space for support, feedback, and community to answer your questions and help refine your summit plans.
  • Exclusive Assets: All the forms, spreadsheets, and templates you need to plan and organize your virtual summit. (Valued at $497)
    Stay organized and follow a proven process that takes the guesswork out of summit planning.
  • Swipe Copy: High-converting email copy to help you attract top-tier speakers and your dream clients. (Valued at $997)
    Use the exact email copy I’ve used to bring in industry experts and fill your summit with engaged attendees.
  • Bonus: Summit Success AI Prompt Bundle(Valued at $997)
    The exact AI prompts I use to plan, market, and launch my own summits. (Valued at $47)
    Automate your content creation and work smarter with these time-saving AI prompts.
  • Bonus: Stock Photo Library by Stock by Jewels (Valued at $997)
    Access 5000+ professional stock images perfect for female entrepreneurs and summit marketing. These high-quality images will elevate your branding and make your summit materials pop!
  • Extra Exposure: I’ll share your summit with my audience to help you get more speakers & attendees!
  • Bonus: Virtual Event Participation Secrets Masterclass & Toolkit (Valued at $77)
    In the “Virtual Event Participation Secrets” masterclass & Toolkit, learn exactly how I exploded my email list by 7000 in 2023, and  how after almost 3 years of participating in the “right” events, 25% of the income in my business comes from just that!!  

MAYBE!

This program does not cover costs like your domain names, hosting, website templates, programs or software you might want to use for your virtual summit, stock photos, or other optional tools.

That being said, I’m here to support you with budget-friendly suggestions and creative ideas to help you build and grow your business—without overspending (unless you want to, of course ).

You might choose to hire a VA to help with some of the work—or already have one in place—and that’s totally up to you.

Need more personalized support?
As a LAB member, you’ll have the exclusive option to upgrade for one-on-one services, including hands-on guidance, private coaching, and extra tech help if needed.

Everyone’s time commitment will vary because we all bring different strengths to the table – plus, some of you might have the support of a team or a VA, while others are flying solo!

The good news? My 5Ps Framework is designed to keep things simple, organized, and totally doable. You’ll get all the tools and resources you need to streamline each step, so whether you’re working alone or with a team, you can move forward with confidence and efficiency.

One of the best perks of the Virtual Summit Success Lab is that I’ll personally share your call for speakers with my audience! When you’re ready to start recruiting for your summit, I’ll promote it to help you attract high-quality speakers and attendees—boosting your reach and ensuring you’re not going at it alone. You get visibility and support all along the way!

If you’re excited about creating a high-impact micro summit, ready to invest time and energy into growing your business, and eager for step-by-step guidance, then this lab is likely a perfect fit.

If you’re still unsure, feel free to DM me for a chat to see if this aligns with your goals.

No worries! While hosting a virtual summit involves some technology, I’ll guide you through it all. We’ll use user-friendly tools and I’ll provide support to ensure you’re comfortable with every step of the tech side.

You’ll get plenty of support throughout our time together, but once the program ends, the support also ends.

There might be new offers for support in the coming future. Stay tuned.

Due to the nature of the content (digital and downloadable) and the large amount of material that is accessible to you immediately upon enrollment we do NOT offer refunds. Zero exceptions. We also have you agree to this condition when you purchase the program.

CLICK HERE for full terms: https://juliecbutler.com/terms/

CLICK HERE for full Disclaimer & Guarantee of Results: https://juliecbutler.com/disclaimer

I get this question a lot! When I say lifetime access, I mean you’ll have access to the program content for as long as it’s available and supported by me. It’s not going anywhere anytime soon — but if I ever decide to retire it, I’ll give you plenty of notice and make sure you can download anything you want to keep. So yes, you can binge it now or come back to it later — it’s yours.

HOW YOUR AMAZING SERVICES HELPED

“Julie Has A Magic Little Something When It Comes To Bringing Together The Right People.”

I’ve participated in several of Julie’s summits, and every experience has been incredibly organized, intentional, and impactful.

What stands out most is how clearly everything is structured. From speaker communication to promotion and event execution, there’s a process behind it all… and it works.

Julie has a unique ability to bring together the right people, create meaningful connections, and build events that feel aligned for everyone involved.

If you’re thinking about hosting your own summit, learning from someone who has successfully done it multiple times makes all the difference.

HOW YOUR AMAZING SERVICES HELPED

“Julie Has A Gift For Bringing The Right People Together.”

Julie has an incredible ability to create meaningful connections and bring the right people into the same room.

From the summits I’ve participated in, I’ve seen real growth… not just in visibility, but in relationships, opportunities, and audience growth too.

What stands out most is how intentional everything feels. The speakers are aligned, the experience is thoughtfully planned, and the entire event flows with ease.

It’s clear there is a strategy behind it all… and that’s what makes Julie’s events so impactful.

HOW YOUR AMAZING SERVICES HELPED

“Her summit is top notch and my list has grown too!”

“Julie’s summits are top notch… and they get results.

Being part of her events has helped grow my list and expand my reach in a meaningful way. Everything is organized, well thought out, and designed to make the experience smooth for everyone involved.

You can tell there’s a clear strategy behind it… and it works.”

they’re the New Normal

Summits aren’t just trendy—they’re the new normal for coaches and creators who want fast audience growth, aligned leads, and visibility that lasts.

You don’t need to be techy. You don’t need a big list.
You just need the LAB.

Let’s Do This—Take Me Inside the Lab