Big Deal Energy for Unstoppable Virtual Events

Why Big Deal Energy for Virtual Events Changes Everything

In this episode of The Virtual Summit Show, I sit down with audacity mentor and Big Deal Identity pioneer Leanne Sia to talk about Big deal energy for virtual events …. the real reason some virtual events take off … and others quietly stall.

Spoiler: it’s not strategy.

It’s identity.

Because you can have the best funnel, the best speaker lineup, and the most organized backend in the world… but if your inner critic is running the show, your visibility shrinks.

And your results follow.

What You’ll Learn About Big Deal Energy & Virtual Events

→ Why strategy is only 20% of virtual event success=
→ What “Big Deal Identity” actually means (and why it looks different for everyone)
→ How to silence your inner critic before and during a launch
→ What to do when the mid-launch wobble hits
→ Why visibility expands when you fully back yourself
→ How stepping into event leadership shifts your authority overnight
→ Why nothing is off the table when you stop waiting for permission

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Who Is Leanne Sia? Meet the Mentor Behind Big Deal Identity

Leanne Sia is an audacity and Big Deal Identity mentor helping ambitious women stop listening to their inner critic and step into their most powerful, unapologetic leadership.

She challenges the industry’s obsession with strategy and teaches a radical premise:

Audacity is the strategy.

Her work focuses on identity upgrades that transform visibility, income, leadership, and presence — especially for women who look successful on paper but feel stuck in their “comfortable comfort zone.”

If you’ve ever felt like you’re capable of more but something keeps holding you back… this conversation will feel like a mirror.

Connect with Leanne & Explore Her Work

Website: https://www.leannesia.com/
Instagram: https://www.instagram.com/_leannesia_/

🎯 Take the Big Deal CEO Scorecard:
https://www.leannesia.com/scorecard

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Why Big deal energy for virtual events Matters for Hosts

Hosting a summit or bundle isn’t just a marketing strategy.

It’s a leadership move.

You are curating experts.
You are holding space.
You are becoming visible at a new level.

And that level will always trigger your inner critic.

The mid-launch wobble?
Totally normal.

But shrinking during it?

That’s optional.

As Leanne shares in this episode, your big deal identity already exists. She’s just waiting for you to bring her into the room.

And when you do?

You become magnetic.
Uncopyable.
Unstoppable.

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Ready to Host Virtual Events with Big Deal Energy?

If you’re planning your first (or next) virtual event and want the strategy AND the identity support to back it up…

Virtual Summit Success LAB
https://juliecbutler.com/lab

Because yes … strategy matters and so does big deal energy for virtual events.

But the woman behind the strategy?
She matters more.

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My Favorite Tools for Hosting Virtual Events

Affiliate Disclaimer: Some of the links in this post are affiliate links, which means I may earn a commission if you sign up through them — at no additional cost to you. I only share tools and platforms I personally use and love.y earn a commission if you purchase through them at no additional cost to you.