When starting a business or creating a particular brand style for your next launch, it’s very important that you feel confident with the way you are presenting yourself and your business to your ideal client. I know what you are thinking, is it possible to be 100% confident with what your brand looks like?
The answer is YES, it just needs you to change the way you perceive how you are measuring your confidence.
Before we get into that, let’s take a brief look at what encompasses your brand style. A brand style is how you present yourself to the world, through your logo, fonts and color selections, photography, and much more. Customers might not consciously think they care about these things, but it does impact how they perceive your brand and your business.
So how do you measure whether your brand style is hitting all the subconscious marks in your customers’ minds? Take a step back, ask a few friends or conduct a small market research campaign on your website or designed content to answer the following questions.
- Does it feel welcoming?
- Does it come across as trustworthy and credible?
- Is it cohesive as a whole?
- Does it feel similar to your competitors in the industry or is it unique?
- How easy is it to apply your design to other content?
- Does it represent YOU?
If you can answer these questions without too much doubt, you are ready to release your beautiful business to the world!
You might also change your mind on colors as you start creating website pages or marketing materials. And that is totally okay – I’ve done that. The best part about running your own business is that we can change things at any given time. If you like something today, don’t be afraid to choose it, because if you don’t like it tomorrow, just change it. Don’t overthink it, keep it simple.
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Download it here: HOW TO CREATE AN IRRESISTIBLE LEAD MAGNET THAT CONVERTS