Selling can be a sore point for many entrepreneurs as they navigate their business. The common understanding of the word “sell” can feel icky and invasive. But in reality, it shouldn’t be this way. Selling your amazing skill set, expertise, course or product should feel authentic and natural.
We all hate that old traditional image of sales where someone targets you, tries to persuade you or sometimes won’t take no for an answer. It’s just so awkward and it doesn’t make you want to buy that product, right?
The online business world is what prompted this change in the definition of sales. People want to feel like they have their own autonomy when making purchase decisions and not feel any pressure into buying something that they are unsure of.
But that doesn’t mean you, as an entrepreneur, should sit back and wait for sales to happen. They often don’t work this way…
You may be thinking, “but Julie, if traditional selling doesn’t work and I shouldn’t sit back and wait for people to make their decisions, then what can I do?”…
I hear this a lot! You are not alone… I’m going to share my top 5 tips to making sales without feeling “salesy”.
Ready? Let’s dive in!
1 – Show value.
Now don’t get me wrong, showing value doesn’t mean persuasion! It means pointing out how your offer can help your ideal client or change their life based on the problems or pain points in their lives.
For example, I have a course that helps entrepreneurs set up tripwires funnels to make extra money. I could push it by telling them how amazing I am at creating these but really, who cares. OR I could tell them how it can help them make extra cash with no effort for months (or even years) to come.
2 – Drive those comments and DMs.
We often hear this term ‘call to action’ and, while that can look like a link to your offer, it shouldn’t look like this consistently across your posts. ‘Non-salesy’ calls to action work well (if not better). They get a natural, warm conversation going that may resemble a chat with a friend.
Why not try something like:
- Asking them an authentic question – Who is your biggest support in business?
- Inviting them to tag a friend who needs to hear your meaningful post.
- Welcoming questions about specific pain points in a DM.
- Creating stories with polls and message tools.
3 – Pay attention to those that show interest.
It’s important not to reach out to those that aren’t following you, aren’t engaging on your posts or aren’t DMing you already. We call these people ‘cold leads’ and they are unlikely to buy from you anyway. Don’t waste your time on these people, focus on those who have been clicking your links, subscribed to your emailer, commented authentically on your posts or even sent a DM to chat. These are hot leads that know you and relate to you, which makes it easier to sell to them.
If you incorporate these three tips into your posts for the next few weeks, you are sure to be on your way to more authentic sales and money in the bank!
I’m all about helping out a fellow entrepreneur and have had six years of experience in making an online business profitable, magnetic and game changing for my clients. If you’d like to know exactly how I did this, my Beautiful Business in a Box Course is just for you! Click the link below for all the details!